UMass Amherst Alumni Association

SCOPE OF WORK

- Branding

- Time-sensitive brochure

- Print & email campaign

- Business cards

- Print & email templates

ROLE

- Graphic design

DATE

- 2014–2015

The UMass Amherst Alumni Association first came to Gravity Switch for help creating a bold and engaging look for their website. I joined the Gravity Switch team after the site had been successfully launched. So, when they returned for help applying this new visual voice to their print and digital channels, it was up to me to establish a unified brand identity for a wide range of materials.

In addition to creating business cards and templates for flyers, brochures, booklets, and email newsletters, I also made materials for a print and email ad campaign (Champion UMass). The cherry on top? We delivered an eye-catching, high-profile brochure to be shared with the trustees that needed to be printed within a week and a half.

The result? A strong, cohesive identity for a wide range of applications that left our client smiling.

“Everyone was very happy with the brochures, especially the person who needed to be happy with them. I thought they came out well… Andrew was great, he took my comments and ran with them. It’s nice to be understood.”

Martin Beveridge

Manager, Alumni Multimedia