SCOPE OF WORK

- Direct mailers

- Branding

- Logo design

- Conference signage

- Event handout

- Digital assets

ROLE

- Graphic design

- Illustration

- Messaging & content

DATE

- 2015–2016

Stratus EMR was in a strange place when they reached out to Gravity Switch: they were the only players in their space offering a unique product that solved a problem many folks had. Regardless, they were struggling to get noticed.

Once Gravity Switch and the client developed a business plan and strategy, I was brought in to design a series of non-sales oriented, informational mailers that would be sent to all of Stratus EMR's leads for the three months leading up to a major industry convention they attended every year. Each card would highlight a feature of their product that their sales leads may not know about. On the month of the convention, we sent a card inviting all of those leads to stop by the Stratus EMR booth at the convention and see a live demo of the product. Each card had a corresponding landing page the sales leads could go check out. Speaking of the conference, I also designed branded booth signage and a handout specifically for the event that tied back to an activity on the website.