SCOPE OF WORK

- Branding

- Logo design

- Character design

- Ad creation

- Brochures

- Menus

- Print collateral

- Merchandise design

- Signage

- Packaging

- Mural

ROLE

- Graphic design

- Illustration

DATE

- 2017–current

After years of working in other kitchens and a stint as a personal chef, Jen was ready to fulfill her childhood dream of owning her own small café. Both the physical space and the brand had to feel cozy, local, and inviting.

After creating a logo and color palette that leveraged the warmth of earth tones to imbue the brand with a vintage, farm table feeling, I illustrated a number of “food friends” that have been used on signage, cups and glasses, table number cards, t-shirts, and an award-winning menu (to name a few). There's no shortage of varied products I've designed for Leo's Table over the years, including menus, COVID-19 signage, several direct marketing mailers, packaging labels for products, and coupons.