SCOPE OF WORK

- Branding

- Advertising

- Business cards

- Signage

- Direct marketing mailers

- Branded collateral

- Social media assets

- Keynote presentations

ROLE

- Graphic design

- Illustration

- Messaging & content

- Website accessibility

DATE

- 2014–current

When I joined Gravity Switch as a designer, they were in the middle of rebranding—new colors, new typography, new logo. However, the brand still had room to grow. Because the rebranding work had mainly been internal, there were few public-facing applications out in the world. That gave me the opportunity to stress test the brand elements and explore solutions that expanded upon Gravity Switch's visual language.

Over my eleven years at Gravity Switch, I've worked closely with Rachael Frank, the chief strategy officer and creative director, to capture the agency's unique, quirky, creative personality. The brand grew to include illustration, infographics, an expanded, accessible color palette, and a more readable typeface. These elements were applied to everything from direct mailers and Keynote presentation slides to printed proposals and data reports (just to name a few).