Baystate Health
2014-2017 Annual Reports
SCOPE OF WORK
- Website design
ROLE
- Graphic design
- Web design, UI/UX design
DATE
- 2014–2017
Prior to my time at Gravity Switch, Ron and his team at Baystate Health worked with the agency to realize his goal of creating a digital platform to showcase the information from Baystate Health’s annual report in a scalable, interactive, and accessible way. The result was a transition away from the traditional printed annual reports that had been produced previously, which in turn led to a significant reduction in the amount of money being spent creating the reports. I was tasked with continuing this successful partnership, providing a range of design work that included slight modifications to preexisting templates for some years while providing major redesigns for others.
“Four years of digital annual reports and Baystate has spent less than half of what they previously spent on one year of printed reports.”
Ronald Henry
Manager, Digital Strategy & Web
2015 Annual Report
SCOPE OF WORK
- Website redesign
ROLE
- Graphic design
- Web design
- UI/UX design
In my first year at Gravity Switch, only modest changes were called for to the annual report’s design. In 2015 however, Ron wanted to integrate the new branding that had recently been done for Baystate Health to create a fresh look and feel for the annual report’s site. I used the following approaches to create a dynamic, engaging design that reinforced the hospital’s impact on the community:
- Leverage the newly-created, extensive color palette to create a bold, striking look
- Create responsive layouts that display and function well across a variety of screen sizes
- Utilize microinteractions, such as a card flipping effect for the board member profile images, to create an engaging, dynamic experience.
- Reinforce community impact through integration of images from their stunning photographic library, most notably for the home page splash image
Ron and his team loved the new design! It exceeded their expectations and achieved project’s goals. The new design would be the face of the annual report for several years moving forward.
2016 Annual Report
SCOPE OF WORK
- Redesign Awards page
- Redesign Impact page
ROLE
- Graphic design
- Web design
- UI/UX design
For the 2016 annual report, work focused on designing two specific pages—one detailing the hospital network’s recognitions and another that displayed key datapoints about Baystate Health. To create interactive, eye-catching designs that communicated Baystate Health’s impressive honors and impact, I employed several techniques:
- Include iconography on the data page to correlate with specific datapoints while also adding visual interest
- Integrate imagery of Baystate Health employees interacting with patients and community members
- Design engaging, interactive layouts through scrolling animations and a unique tab panel component
As with the prior year’s full redesign, these newly crafted pages achieved Ron and his team’s goals by providing a visual presentation that matched the notable information being communicated. Subsequent years saw only minor changes to the design, typically in the form of changing out imagery and updating content.
